Britten domme wijndrinkers

Britten mogen dan op een na de grootste innemers van alcoholische dranken zijn, als ze wijn drinken weten ze amper wat ze doorslikken .Meer dan 58 % denkt nog steeds dat Chablis een druivenras is, in plaats van een Franse wijnstreek. En 43 5 weet niet beter of Chardonnay is een Franse wijnregio in plaats van een druivenras. Eenzelfde percentage Britten weet niet in welk land ze de Beaujolais moeten zoeken. En 1 op de 6 heeft er geen benul van of echte champagne nou uit Frankrijk of Italië komt. Helaas kennen ze daar nog geen verplichte wijncursussen.

Lees ook op de website van The Telegraph hoe triest het er gesteld is met de kwaliteitskeuze, die veel op die van de Randstad en initiatiefnemers voor ‘vernissages’ lijkt . Wij citeren:

Yet our knowledge of the drink still hardly extends beyond telling the difference between red and white, a new survey claims.
Despite large increases in the amount we consume, it seems we do not take much notice of what we are pouring down our throats.
In particular, many of us are still confused as to the crucial difference between the grape and the region of the wine.

More than half (58 per cent) of Britons still think that Chablis is a type of grape when it is actually a region in France, with a further 43 per cent thinking Chardonnay is a region in France when it is actually a grape.

Another 43 per cent failed to recognise that Beaujolais is a region in France.

We may be the second biggest consumers of fizz in the world, but nearly one in five (16 per cent) do not recognise that Champagne is in France rather than Spain, Italy or Germany.

Instead of looking for quality and tradition, Britain's would rather rely on price to judge which bottle to buy.

The research by Morrisons showed that nearly three quarters (74 per cent) of Britons claim that price is their main motivation when choosing a wine ahead of the label (44 per cent), colour (42 per cent), or to match their food (38 per cent).

Many of us do judge a book by its cover when it comes to wine, with almost a quarter (23 per cent) saying a pretty bottle will sway their decision.

Further to this, 87 per cent of shoppers said that they are willing to spend up to £7 for a bottle of plonk.

However, despite the surge in own brand wines sales; it appears that the old cliché that being knowledgeable of wine is something to shout about is actually true.

A third of us admit that we are impressed by someone with knowledge of wine and a further 16 per cent admit to lying about their knowledge of wine to impress someone.

When it comes to telling fibs, shoppers in the West Midlands are most likely to lie as 22 per cent admit to doing so.

In order to increase our knowledge of wine Morrisons will be launching a new range of own brand wines in store across white wine, red wine, sparkling wine and champagne.

As a result, Morrisons is increasing the number of its in-store specialists to help shoppers navigate the range and learn more about choosing wine.

The fully trained staff will specifically give shoppers advice on matching food with wine, explaining how the right wine with the right dish can become a winning combination.

Astonishingly almost a third of Brits don’t think it is important to match their wine and the food, with only 3 per cent saying that this is essential to their choice.

Arabella Woodrow, Master of Wine at Morrisons commented: “As more people stay in and host their own dinner parties, choosing wine can feel like a daunting prospect.

"This is why we are continuously perfecting our new range, so that it is clear and easy to understand the difference between your Bordeaux and your Beaujolais. Ensuring it complements your meal as well as your hosts."